“Alaala”, The Anniversary Collection

Alaala means “memory” or “to remember” in Tagalog. For Lovetunay’s sixth anniversary, this collection is about remembering stories of the past and weaving them into new ones through upcycling. At the heart of the collection are the Sampaguita Scrunchies and Pillow Purses; handmade reflections of heritage, memory, and care.